Pink Ribbons, Inc

Breast cancer has become the poster child of cause-related marketing campaigns. Countless people walk, run and shop for the cure, believing they are doing good. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Written and directed by La Pool and produced by Ravida Din, Pink Ribbons Inc. is a feature documentary from the National Film Board of Canada that shows how the devastating reality of breast cancer becomes obfuscated by a shiny, pink story of success that marketing experts have labeled a "dream cause."