A cosmetics company is in bad financial shape during the IMF crisis, so to save the company, Hyung-joon along with his fellow employees attempt to make 25-year-old Ji-young into Miss Korea, a nationwide beauty pageant winner. Back in their high school days, Ji-young was the most beautiful and popular girl on campus, but she now works as an elevator girl.
S01:E01 - Season 1, Episode 1
Hyungjun Kim is chased by loan sharks due to his failing cosmetics company. Jiyoung Oh struggles to keep her elevator girl job.
S01:E02 - Season 1, Episode 2
Vivi Cosmetics is promised a full investment in their research if they produce the next Miss Korea. Jiyoung considers Aeri's offer to participate in the Miss Korea pageant.
S01:E03 - Season 1, Episode 3
Hyungjun asks Jiyoung to enter the Jeju Island Pageant with Vivi Cosmetics. Aeri starts training her girls for the Miss Korea Competition
S01:E04 - Season 1, Episode 4
The director of Cherry Beauty Salon offers to give Jiyoung the best marks in the pageant if she agrees to work with her for Miss Korea. Hyungjun's debt collector pays him a visit.
S01:E05 - Season 1, Episode 5
Jiyoung leaves with Ms. Ma and starts her training with Jaehee at Queen's Beauty Salon. Hyungjun reveals Jiyoung's plans to try out for the pageant to her family.
S01:E06 - Season 1, Episode 6
Jiyoung is adamant about getting her breasts augmented and announces it to her family. Members of Vivi Cosmetics realize that their BB cream sample is gone.
S01:E07 - Season 1, Episode 7
The men at Vivi Cosmetics scramble to help Jiyoung train for the pageant. The Miss Korea Pageant is in danger of being cancelled due to the IMF.
S01:E08 - Season 1, Episode 8
The Miss Seoul Preliminary Pageant has begun. Jiyoung meets with shady dealings when she gets her measurements taken.
S01:E09 - Season 1, Episode 9
Ms. Ma confronts Sunjoo about the malt water that she's been drinking. Jiyoung's father and uncle go to the department store in an attempt to get Jiyoung her job back.
S01:E10 - Season 1, Episode 10
Sunjoo's secret is publicly revealed and she gets eliminated in the running for Miss Korea. Jiyoung and Vivi Cosmetics prepare for the pageant until Yun decides to make them a new offer.
S01:E11 - Season 1, Episode 11
Jiyoung and the girls from Queen Beauty and Cherry Salon get in trouble on the first day of dorming. Hyungjun meets with Yun and makes a new deal.
S01:E12 - Season 1, Episode 12
The sponsors of the pageant are pressured to change all of their judges. Yun tells Jiyoung the real reason why he decided to fully invest in Vivi Cosmetics.
S01:E13 - Season 1, Episode 13
The Vivi Cosmetic team tries to hold a press conference about the fairness of the judges for the pageant. Jiyoung sees her old superior as a judge during the preliminary round.
S01:E14 - Season 1, Episode 14
Hyungjun rallies other beauty salon madams to change the judges. Vivi Cosmetics puts their first batch of BB Cream on the market.
S01:E15 - Season 1, Episode 15
As the final round starts, people start noticing Oh Ji Young. However, due to Lee Yoon's scheme, Vi Vi Cosmetics promissory notes start getting returned.
S01:E16 - Season 1, Episode 16
After Jiyoung won first place in the contest Hyungjun thinks about leaving Jiyoung, but Mr. Chung convinces him not to. Jiyoung doesn't like the fact that she is not allowed to have a boyfriend until the next pageant.
S01:E17 - Season 1, Episode 17
Hyungjun asks Ms. Ma to help Jiyoung run for Miss Universe. Meanwhile Vivi Cosmetics looks into a new product to help them get back in business.
S01:E18 - Season 1, Episode 18
Yun tells Hyungjun that Bada Cosmetics may try to get Jiyoung disqualified as Miss Korea. Stores refuse to give out Vivi Cosmetics samples in fear of consequences from Bada.
S01:E19 - Season 1, Episode 19
Jiyoung's old supervisor tries to convince her to be in Dream Department Store's commercial. Vivi Cosmetics opens shop next to Bada.
S01:E20 - Season 1, Episode 20
Vivi Cosmetics is back in business once their lipgloss becomes a hit. Mr. Chung finds out that Hwajung isn't going to study abroad.
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