A cosmetics company is in bad financial shape during the IMF crisis, so to save the company, Hyung-joon along with his fellow employees attempt to make 25-year-old Ji-young into Miss Korea, a nationwide beauty pageant winner. Back in their high school days, Ji-young was the most beautiful and popular girl on campus, but she now works as an elevator girl.
S01:E01 - Season 1, Episode 1
Hyungjun Kim is chased by loan sharks due to his failing cosmetics company.
S01:E02 - Season 1, Episode 2
Vivi Cosmetics is promised a full investment in their research if they produce the next Miss Korea.
S01:E03 - Season 1, Episode 3
Hyungjun asks Jiyoung to enter the Jeju Island Pageant with Vivi Cosmetics.
S01:E04 - Season 1, Episode 4
Hyungjun's debt collector pays him a visit.
S01:E05 - Season 1, Episode 5
Jiyoung leaves with Ms. Ma and starts her training with Jaehee at Queen's Beauty Salon.
S01:E06 - Season 1, Episode 6
Jiyoung is adamant about getting her breasts augmented and announces it to her family.
S01:E07 - Season 1, Episode 7
The men at Vivi Cosmetics scramble to help Jiyoung train for the pageant.
S01:E08 - Season 1, Episode 8
The Miss Seoul Preliminary Pageant has started and Jiyoung sees shady dealings.
S01:E09 - Season 1, Episode 9
Ms. Ma confronts Sunjoo about the malt water that she's been drinking. Jiyoung's father and uncle go to the department store in an attempt to get Jiyoung her job back.
S01:E10 - Season 1, Episode 10
Sunjoo is eliminated from the competition when her secret is revealed to the public.
S01:E11 - Season 1, Episode 11
Jiyoung and the girls from Queen Beauty and Cherry Salon get in trouble.
S01:E12 - Season 1, Episode 12
The sponsors of the pageant are pressured to change all of their judges.
S01:E13 - Season 1, Episode 13
The Vivi Cosmetic team holds a press conference about the fairness of the judges for the pageant.
S01:E14 - Season 1, Episode 14
Hyungjun rallies other beauty salon madams to change the judges.
S01:E15 - Season 1, Episode 15
As the final round starts, people start noticing Oh Ji Young. However, due to Lee Yoon's scheme, Vi Vi Cosmetics promissory notes start getting returned.
S01:E16 - Season 1, Episode 16
After Jiyoung won first place in the contest Hyungjun thinks about leaving Jiyoung.
S01:E17 - Season 1, Episode 17
Hyungjun asks Ms. Ma to help Jiyoung run for Miss Universe.
S01:E18 - Season 1, Episode 18
Yun tells Hyungjun that Bada Cosmetics may try to get Jiyoung disqualified as Miss Korea.
S01:E19 - Season 1, Episode 19
Jiyoung's old supervisor tries to convince her to be in Dream Department Store's commercial.
S01:E20 - Season 1, Episode 20
Vivi Cosmetics is back in business once their lipgloss becomes a hit.