What's In a Name

Steve Dallas has spent six years and two million dollars building an electric car. It’s lean and green… but is nothing without a name. Steve puts the pedal to history for inspiration, steering his way around decades of car names to help choose just the right one for his creation. For help he turns to marketing gurus and automotive experts, and gets strapped in with racing legend Paul Tracy. This episode speeds through automotive history from the colourful perspective of their names – from the classics (Thunderbird) to the lemons (Edsel) to the lost in translation (Nova, which means does not go in Spanish!). Buckle up for a fun and bumpy ride into car history, and learn how some of our favorite four wheelers came to own – or disown—their famous names.