Tubi Creator Portal
Welcome to the Tubi Creator Portal, your self-service platform for uploading and managing content on Tubi. This page provides an overview of the Portal, step-by-step instructions, FAQs, and resources to help you get started quickly.
Introduction
The Creator Portal is Tubi’s new self-service tool for our approved ecosystem of creators. With it, you or your team can:
- Upload and manage your content directly
- Add and edit assets and metadata
- Track performance using built-in reporting tools
Who Can Use the Portal?
- Individual creators and their teams distributing their own content
- Aggregators managing content libraries on behalf of multiple creators
Access
Access is currently limited to creators and aggregators with approved deals with Tubi. You’ll receive login credentials once you’re approved.
Getting Started
Logging In
- Go to https://creator.tubitv.com/
- Enter your assigned credentials.
Navigating the Portal
The global navigation bar (left side) includes:
- Dashboard – overview of all Channels in your account.
- My Content – view all uploaded content (filter by Channel or state: Draft, Pending, Active.)
- Earnings
- VOD Performance – view revenue performance: same dashboards as Partner Portal.
- Profile – view details, reset password, or log out.
What’s a Channel?
A Channel = an individual creator.
- Channel name and iconography do not appear on the Tubi service.
- Single creators → 1 Channel.
- Aggregators → 1 Channel per creator they manage.
- Channels have been pre-configured per the signed deals with content partners with any existing live content already been backfilled into the respective Channel.
Uploading Content
You can upload new content directly through the Creator Portal.
Supported Upload Options
- Single file upload (through the Portal interface)
- Multiple file upload (via Aspera Connect, using either the browser extension or desktop client)
Upload Workflow
- Navigate to Dashboard (select a Channel) OR My Content (select Channel during upload).
- Click Upload (top right).
- Choose Single File or Upload Multiple Files (Aspera).
- Follow the guided workflow:
- Select video file(s).
- Choose content type: Movie or Episode.
- Complete required metadata and upload images.
- Optionally upload subtitles (if not provided, Tubi will auto-apply).
- Upload will continue in the background — do not refresh the page or leave the portal until complete.
Using Aspera Connect
For large files or batch uploads, Aspera Connect ensures fast, secure delivery.
Option 1: Aspera Browser Extension
- Install the Aspera Connect browser extension (you’ll be prompted if not installed).
- In the upload modal, select Upload Multiple Files → Browser Extension.
- Drag and drop your files or select from your computer.
- Upload progress will appear in the extension. Keep your browser open until complete.
Option 2: Aspera Desktop Client
- Download and install the Aspera Connect desktop client.
- In the upload modal, select Upload Multiple Files → Desktop Client.
- The Aspera transfer window will launch.
- Drag and drop single or multiple files into the client.
- Upload progress and status will be tracked in the Aspera transfer window.
Tips:
- Make sure your internet connection is stable throughout.
- For fastest speeds, connect to wired internet if possible.
- If upload fails, retry directly in Aspera.
Bulk Metadata Upload
For multiple assets, you can use a bulk metadata template.
- Download the instructions: Bulk Upload Metadata Instructions
- Fill in all required fields (*).
- Save as .csv.
- Upload via the Bulk Upload option.
Editing Content
- Content in Draft can be edited (video, metadata, images).
- Once content is validated, it can no longer be edited.
- If redelivery is required, edits are possible during that stage.
Tracking Performance
Use the VOD Performance dashboards to view the same reporting data available in the Partner Portal.
Frequently Asked Questions (FAQ)
Who can access the Creator Portal?
Only approved creators and aggregators with credentials provided via activation emails.
Can I edit content after validation?
No. Once validated, content cannot be edited. Drafts and redeliveries can be modified.
Will I see content already live on Tubi?
Yes. Existing content has been backfilled but cannot be edited.
How will I get notified of updates or redelivery needs?
You’ll continue to receive email notifications from Tubi’s content partnership team, including if content redeliveries are needed. Please continue to work with them over email as we continue to invest and mature the Creator Portal.
There’s a question about the primary audience of my content. How do I determine the primary audience for my video?
Use the guidance below to determine the primary audience for your content and select the correct age range.
Primary Audience: Under 13
Tubi content creators are required to comply with the Children’s Online Privacy Protection Act (COPPA), regardless of location. Creators are required to indicate whether videos are created for kids.
When deciding whether or not the primary audience for your content is under 13, you should consider the following guidance from the Federal Trade Commission (FTC).
The “Under 13" age range is for video content that is primarily directed to children under the age of 13. Content for this age range may include:
- Child-oriented subject matter (e.g. nursery rhymes, unboxing videos featuring children’s toys)
- Child-appealing visual content (e.g. child-friendly typography and persistent use of high-contrast, highly saturated colors)
- The use of animated characters or cartoon characters
- The presence of child actors, celebrities or influencers
- Child-oriented activities (e.g. sing-alongs)
- Child-oriented music or other audio content
- Child-oriented stories or songs
- Language that is able to be understood by children
- Metadata indicating the video is directed to or intended for children
- The promotion of products or toys for children
When content is selected as created for a primary audience under the age of 13, the only rating options presented will be TV-G or TV-PG.
Primary Audience: Ages 13-15
The “13-15" age range is for video content that is primarily directed to individuals between the ages of 13 and 15. Content for this age range may include:
- School-life scenarios involving early high school or middle school
- Lighthearted friendship drama, crushes, or beginner dating
- Teen influencers or characters doing challenges, pranks, lifestyle vlogs, or gaming
- DIY, crafts, entry-level tutorials, or beginner hobby content
- Bright or energetic visual styles that appeal to younger teens (but not children)
- Simple, upbeat humor and mild language
- Content featuring lead characters around ages 13-15
- Content with no sexual themes, no substance use, and no intense or realistic violence
Primary Audience: Ages 16-17
The “16–17" age range is for video content that is primarily directed to individuals between the ages of 16 and 17. Content for this age range may include:
- Movies or series featuring older teens in dramatic or high-stakes situations
- Older teen drama, including breakups, jealousy, friendship conflicts, or complex social dynamics
- Supernatural or dystopian stories where older teen characters face danger, rebellion, or survival challenges
- School-life content centered on juniors/seniors, prom, SATs, college applications, or graduation
- Vlogs, lifestyle, fashion, beauty, or music content produced by older teen creators using more mature humor or style
- Sports or competition content with heightened emotional stakes or rivalries
Primary Audience: Ages 18 and Up
The “18 and Up" age range is for video content that is primarily directed to individuals ages 18 and over. Content for this age range may include:
- Content featuring sexual themes, nudity, explicit language, graphic violence, or detailed substance use
- Content with mature themes such as careers, finances, adult relationships, parenting, or marriage
- Cooking or travel content focused on adult interests
- Home buying, budgeting, investing, taxes, or other adult-oriented life skills
- Crime documentaries, true crime discussions, political or legal analysis
- Outdoor or recreational content centered on weapons-related sport
- Content focused on mature lifestyle topics, including nightlife, party culture, vice culture, extreme lifestyles, or major personal transformations
- Commentary, gaming, or documentary-style content aimed at adults, including controversial debates, mature gaming with unfiltered commentary, addiction or recovery topics, and deep dives into psychology, human behavior, or mental health
Resources
- Bulk Upload Metadata Instructions
- Bulk Upload Metadata Templates