What's In a Name
What’s In A Name? is a quirky, insightful and often irreverent look at the thing we use most and we most take for granted: the Name. This 13-part series is an entertaining romp through history and the names we find along the way – from beer and hockey teams, to perfume and chocolate bars, cars and cocktails. Every episode begins with an individual who needs to name a product: an electric car he’s designed, a chocolate bar she’s created, a baby about to be born. Through this individual, we share their passion for finding a new name. Our main character is helped along the way by experts and celebrities. Actor George Wendt (aka Norm from Cheers) offers tips on naming beer. Wrestling legend Brett Hart gives advice on punchy names in the ring. And Randy Bachman gives a young band tips on finding a name that rocks. We look at which names have worked throughout history, which haven’t, and why it matters. What’s in a Name? Everything.
S01:E01 - Hockey
Just as competitive as the males, the Toronto women's hockey team needs a winning name.
S01:E02 - Beer
Microbrewery owner John Graham needs the right name for his brand new craft beer.
S01:E03 - Car
After six years and two million dollars, Steve's lean green electric car is nothing without a name.
S01:E04 - Baby
Soon-to-be parents, Thanh and Mark, cannot agree on the perfect name for their baby.
S01:E05 - Chocolate
Bryana searches for a name that will grab the public's eye for her new chocolate bar.
S01:E06 - Cocktail
A brand new scotch cocktail, invented by bartender Dave Mitton, needs a name.
S01:E07 - Restaurant
World renowned chef, Susur Lee is opening his fourth restaurant with everything expected.
S01:E08 - Rockband
Calling Wendy, a Toronto rock band, has a brand new sound but needs a catchy new name to match.
S01:E09 - Perfume
Barb is looking for a name for her new perfume which features rose petals from Afghanistan.
S01:E10 - Wrestler
Greg Longo's name and good guy image just isn't cutting it in the Indy wrestling world anymore.
S01:E11 - Toy
Linda has come up with an exciting new toy to light up the world of play.
S01:E12 - Train
Naming a 100-year-old steam locomotive.
S01:E13 - Rover
Colonel Chris Hadfield and the Canadian Space Agency are sending a new rover to Mars.