Meet the mothers who will spare no expense to deck their kids in designer duds at Britain's most exclusive children's clothing store.
S01:E01 - Designer Darlings
He wants his daughters to look like the sisters of the Kardashian clan.
S01:E02 - Designer Darlings
World Champion boxer Amir Khan and his wife create a fan frenzy when they call in to shop for their brand new baby girl ? and leave laden with mini me designs.
S01:E03 - Designer Darlings
In IIford, Nick Bassi launches the search for the face of Childsplay.
S01:E04 - Designer Darlings
It's sale time in Ilford. With half price designer brands on offer, Bubblee, Nick and the staff have their hands full.
S01:E05 - Designer Darlings
In Ilford, Jesse makes a snap decision to launch a 70% sale online sending the business into meltdown.
S01:E06 - Designer Darlings
The shop is gearing up for the launch of the autumn winter collection, but things don't go plan when a consignment of damaged designer boots arrive at the warehouse.