Bet on Black

Keenan Beasley (entrepreneur and CEO of Sunday II Sunday) and Pernell Cezar (CEO of BLK & Bold) select dynamic entrepreneurs who will compete for a chance to win $200k.

Host Keenan Beasley, mentor Pernell Cezar, and judges T-Pain, Zerina, and Melanie field pitches ranging from sneaker cleaning, to a music data app, to a wig subscription company.

With the grand prize on the line, a new batch of entrepreneurs pitch a Black-owned rideshare company, an art-as-mental health therapy, and an app assisting college students.

Three new entrepreneurs competing for the grand prize include a new taste in the smoothie industry, a unique home goods shop, and an app to streamline podcasting.

With one competition left before the final, DJ Envy joins the judges to hear about a Black hair care app built to improve access for the disabled, and the social justice movement.

In the season finale, finalists detail how their businesses embrace Black excellence and have a positive impact on communities. Who will be victorious and win the grand prize?