What's In a Name

Bryana Ganong’s family has been in the chocolate business for almost 140 years. Now she’s created a new confection that’s sugary sweet, delightfully delicious—and nameless. With thousands of chocolate bars out there vying for the public’s attention, Bryana dips into history to see what names have worked in the past, seeking the magic formula that will make mouths water today. She’s helped along the way by sweet tooth experts, chocolate covered spa-goers, and even the Easter Bunny. The rich history of chocolate includes names that have endured (Snickers), names that have evoked (Oral Pleasure), and names that, let’s just say, seemed like a good idea at the time (Chicken Dinner?). For those who crave chocolate bars – and who doesn’t? - treat yourself to the story behind their names through the years.