What's In a Name

World renowned chef Susur Lee has opened three restaurants in Toronto over the years, and now he’s ready to cook up more culinary delights with his fourth. The new place features everything you’d expect from a kitchen magician—except a name. Lee stirs the past to see what’s worked - and what hasn’t - in the centuries old tradition of naming restaurants. With help from famous foodies and celebrity gourmands like Kevin Brauch (The Thirsty Traveller), Christine Cushing (Fearless in the Kitchen), and Blue Rodeo’s Jim Cuddy, Susur samples restaurant names from the ages that have been savoured (The Savoy Grill), gone sour (Sambo’s,) or been roasted for their silliness (Fu King. Seriously…) Tuck into this story of how restaurant names have marinated through history and why they did – or didn’t - pass the taste test.