Quantum Marketing
Season 1 Episode 3 - How Mattel Turned Decades-Old Toys Into IP Gold
Talk Show
Lisa McKnight, Mattel’s chief brand officer, has been at the forefront of reintroducing the iconic Barbie. Now the famous toy brand has launched itself beyond store shelves and onto the silver screen.
Subtitles: English
Starring:Raj RajamannarLisa McKnight
Directed by:Alan Jeffries
Season 1
S01:E01 - Inside Liquid Death's Unorthodox Marketing
Liquid Death was founded on the idea of breaking the norms of traditional marketing. We speak to CMO Dan Murphy, about the water company's origin as a “sheep in wolf’s clothing.”
S01:E02 - How Marketers Are Trying to Read Your Mind
While much of modern advertising is based on age-old principles, Neuro-Insight Global CEO Pranav Yadav believes his company’s method of measuring brain response may drive more effective marketing.
S01:E03 - How Mattel Turned Decades-Old Toys Into IP Gold
Lisa McKnight, Mattel’s chief brand officer, has been at the forefront of reintroducing the iconic Barbie. Now the famous toy brand has launched itself beyond store shelves and onto the silver screen.
S01:E04 - How McLaren Racing's CEO Runs a Top Formula 1 Team
McLaren Racing CEO Zak Brown discusses the technology, data and effort required to propel the McLaren brand onto the modern F1 stage and into living rooms around the globe.
S01:E05 - How AI Could Change the Advertising Business
Stephen Pretorious, chief technology officer of WPP, unpacks the world of generative artificial intelligence and its potential impact, both positive and negative, on marketing.
S01:E06 - How an Underdog Sports League Got Millions Watching
From immersive experiences to live streaming, National Women’s Soccer League Chief Marketing and Commercial Officer Julie Haddon discusses the opportunities for growing women’s professional sports.
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