What's In a Name

What’s In A Name? is a quirky, insightful and often irreverent look at the thing we use most and we most take for granted: the Name. This 13-part series is an entertaining romp through history and the names we find along the way – from beer and hockey teams, to perfume and chocolate bars, cars and cocktails. Every episode begins with an individual who needs to name a product: an electric car he’s designed, a chocolate bar she’s created, a baby about to be born. Through this individual, we share their passion for finding a new name. Our main character is helped along the way by experts and celebrities. Actor George Wendt (aka Norm from Cheers) offers tips on naming beer. Wrestling legend Brett Hart gives advice on punchy names in the ring. And Randy Bachman gives a young band tips on finding a name that rocks. We look at which names have worked throughout history, which haven’t, and why it matters. What’s in a Name? Everything.