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The Lightbulb Moment
Science & Nature
From the cubicle to bar codes, experience the surprising impact of less-celebrated inventions and the moments of inspiration that made them possible.
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S01:E01 - Like Button: The Unintended Consequences of the Facebook Like Button
At first Mark Zuckerberg worried that the like button would discourage meaningful interaction.
S01:E02 - Cubicle: How the Cubicle Became Universally Hated
A futuristic designer named Robert Propst dreamed up the cubicle as a groovy 1960s workplace utopia.
S01:E03 - Barcode: How the Barcode Shaped Our Modern Economy
Barcodes have helped fuel the rise of everything from massive companies to world powers.
S01:E04 - Florida: How Real Estate Rogues Invented Florida as We Know It
An army of real estate boosters changes Florida from a backwater to a vacation destination.
S01:E05 - Mauve: The Fake Color That Made Our Modern World
In 1856, a chemistry student accidentally created a strange substance with a rich purple hue.
S01:E06 - Vanilla: The Bean That Shaped the Future of Food
The vanilla bean takes the world by storm, sparking the artificial flavor revolution.
S01:E07 - Wi-Fi: The Hollywood Actress Who Laid the Groundwork for Wi-Fi
Hedy Lamarr invented a technology that laid the groundwork for the wireless internet of today.
S01:E08 - Streaming: The Invention That Revolutionized Streaming Video
A technological breakthrough in streaming video sets the foundation for the era of Netflix.
S01:E09 - Interstate: How the Interstate Connected and Divided America
The interstate highway system was a plan to connect all corners of America and boost the economy.
S01:E10 - Edison: How Edison Reinvented Invention
Edison pioneered the world's first research and development center in Menlo Park.
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