Car History

In the 1980s and 90s, Porsche races from victory to victory. A McLaren with Porsche engine wins the Formula 1 World Championship three times.

Racing has been a matter of the heart for Ford for over 100 years. Henry Ford already wins the first race with his first car. Thousands of other victories were to follow.

The development of automotive engineering at BMW has always been closely linked to motorsport. Racing, with all its glorious triumphs and also some tragedies.

No sooner had the first car been launched in 1886 than advertising began touting the great benefits of the motor car for mankind. Part 1 of 3.

In the 1970s and 80s, car production booms and with it car advertising. Television advertising for cars picks up speed.

The Chevrolet Corvette is the best-selling sports car in the world. It belongs to the USA like the Statue of Liberty, the Superbowl and John Wayne.

50 years Porsche 911 and 60 years Chevrolet Corvette. Two legends, two dreamcars with two opponents philosophies.

Marketing is key in the automotive industry. Brands, models and advertising has been closely intertwined for decades. How has car advertising developed since the 1990s? Part 3of3.

The brand with the four rings stands for innovation, superior technology and unique design. Founded over 100 years ago, Audi is now a successful global player.

In 1932, the economic crisis led to the merger of the Horch, DKW, Audi and Wanderer brands under the name Auto Union, the second largest German car manufacturer at the time.

With the Ford Model T, the company conquered not only the USA but the whole world and made its inventor one of the richest men.

Few manufacturers have been as active in the USA and Europe as early as Ford - and with success. While the Mustang thrilled American youth, the Capri turned the heads of Europeans.

Porsche has competed in the 24-hour Le Mans classic every year since 1951. The company's prototypes have won 18 times.

Jaguar company founder Sir William Lyons built his first automobile in 1931. Only a few years later, the Jaguar SS 100 appeared, a sports car that was superior to all others.

From thebeginning, Jaguar's sports and racing cars have been tailor-made for top speeds. Whether Le Mans, Daytona or the Monte Carlo Rally.

The history of Volkswagen begins in 1936 with the Beetle. The iconic small car becomes a propaganda object, a million-seller and a film star.

At the beginning of the 1970s, Volkswagen is in crisis. The company has no answer to the oil crisis and no successor to the Beetle.

Whether with their rocket vehicles or their Ascona or Calibra car models, racing has been closely associated with the Opel brand for over 100 years.

Power, passion, pole position - Mercedes-Benz has been writing motorsport history for 120 years. The list of successes of the brand with the star is long.

The second part of our series on Mercedes Motorsport covers the comeback of Mercedes after the accident at Le Mans, the beginnings in rallying in the 1960s.

After the Second World War, the silver of the Mercedes racing cars quickly becomes the colour of the winners again.

Mercedes-Benz once dominated the rally scene with the 180D or the 220 and 300SE touring saloons.

From the Mercedes-Benz 300 SEL AMG to the DTM, from Le Mans to Indianapolis, from the classic Silver Arrows to the Formula 1 World Championship.

Mercedes-Benz is the most successful car brand in motorsport. From the world's first race in 1894 to today's Formula 1, Mercedes has been winning races globally for over 120years.

We look at the history of Carl Benz, Gottlieb Daimler and Mercedes, from the first Patent-Motorwagen to the dream cars of the 1930s, the Mercedes 500K and the 770.

After the Second World War, Mercedes-Benz vehicles quickly became the epitome of status, quality, performance and comfort once again.