In the 1970's, Ray Kroc is far ahead of the competition. But when a burger chain claiming to be king poaches his third-highest ranking executive, Don Smith, it's war. Smith re-engineers the emerging rival, using the best ideas of his former franchise to modernize the brand. In an unprecedented move, Ray Kroc brings on a world renowned chef to develop the chicken nugget, breakfast, and try to crush the would-be king once and for all.
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ChargementS02:É12 - S02:E12 - A Game of Chicken
In the 1970's, Ray Kroc is far ahead of the competition. But when a burger chain claiming to be king poaches his third-highest ranking executive, Don Smith, it's war. Smith re-engineers the emerging rival, using the best ideas of his former franchise to modernize the brand. In an unprecedented move, Ray Kroc brings on a world renowned chef to develop the chicken nugget, breakfast, and try to crush the would-be king once and for all.
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ChargementRéalisateur
Genres
Documentaire, Histoire
Sous-titres
English
TV-PG
Ce programme contient du contenu que les parents peuvent juger inapproprié pour les jeunes enfants.
L
Coarse or crude language
V
Violence
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